BOB APP LAUNCH: Digital leadership and marketing excellence in the Lebanese market.
A special feature in “Essentials of Modern Marketing – Lebanon Edition” honoring BOB Finance.
BOB finance is proud to be featured in “Essentials of Modern Marketing – Lebanon Edition” the world’s first marketing book built entirely around market-specific case studies. Curated by the globally renowned Prof. Philip Kotler, co-authored by Prof. Nehme Azoury and Sr. Lecturer Melhem Rechdan, the book was launched by Ice Tulip Ad Agency.
BOB Finance’s case study titled: “BOB FINANCE: LEADING THE DIGITIZATION OF FINANCIAL SERVICES IN LEBANON AND BEYOND” stands out in the special chapter on Digital Marketing, as an undisputed proof of the unique & innovative practices applied by BOB in its digitization strategy.
The study offers behind-the-scenes insights at how integrated marketing efforts have allowed BOB Finance to meet market needs and actively shape them through the launch of its BOB App.
Being selected by prominent academics and professionals to be featured in this groundbreaking publication strengthens BOB Finance’s leadership in the fintech sector in Lebanon and the region and stands as a powerful affirmation of its commitment to continuously offer the most advanced digitized financial solutions.
Further elevating this acknowledgment, Mr. Michael Abdelnour, General Manager of BOB Finance, was selected to speak at the World Marketing Summit, joining an elite lineup of international CEOs, marketers, and professors led by Prof. Philip Kotler.
The book launch, hosted by Icetulip agency in partnership with Exponential, took place at Casino du Liban in the esteemed presence of Mr. Carlos Ghosn, former Chairman & CEO of the Renault-Nissan-Mitsubishi Alliance. It was attended by distinguished leaders from the educational, economic, and business sectors.
This prestigious recognition is a pivotal milestone in Bob Finance’s journey, confirming its expertise in driving digital innovation within the Lebanese financial sector while providing an exemplary model in modern digital marketing.